LFV Consulting logo design

Objective: Create a logo for a human resources / people operations business that visually tells the story of their mission and vision.

Solution: Starting with only limited color guidance, we went on a journey to explore logo variations. The client pivoted and took a deep dive internally with a small focus group to provide details on their vision, bringing us to the final logo design. This design represents the significance of one woman building her empire with the help of her family.